Sir Richard Branson to be awarded at the World Summit of Nobel Peace Laureates in Bogotá

Sir Richard Branson to be awarded at the World Summit of Nobel Peace Laureates in Bogotá

 

  • The renowned British entrepreneur and philanthropist will receive the World Summit of Nobel Peace Laureates' Prize for his work in favor of global peace.
  •  The President of Colombia and winner of the Nobel Peace Prize, Juan Manuel Santos, will be in charge of awarding this recognition to Sir Richard Branson.

 

British businessman Sir Richard Branson confirmed his attendance at the 16th World Summit of Nobel Peace Laureates, to be held this week in Bogotá and attended by nearly 30 Laureates who will honor the founder of the Virgin Group with a prize for his work in the construction of global peace.

This event, being held for the first time in Latin America, is organized by the Bogotá Chamber of Commerce and the Permanent Secretariat of the World Summit of Nobel Peace Laureates.

The Peace Summit Award will be presented on February 4 by Colombian President Juan Manuel Santos, winner of the 2016 Nobel Peace Prize. Nearly 30 Nobel Laureates will attend the 16th World Summit of Nobel Peace Laureates in the Colombian capital.

The Summit, founded by Mikhail Gorbachev, presents in its sixteenth year the Peace Summit Award, given to an artist or leader who has made significant contributions to peace building and human rights. Previous winners include musicians Bono, Peter Gabriel, Bob Geldof and Annie Lennox, and actors George Clooney and Don Cheadle.

"One of the most important aspects of peacebuilding in Colombia will be to foster entrepreneurship and create opportunities for our youth," said President Santos. "Mr. Branson is not only an internationally admired entrepreneur. He has supported and encouraged young entrepreneurs and brilliant thinkers in Africa and other regions of the world where they can make a real change. Through his work with his foundation (that has had a global impact) he has proven to be a true builder of peace." "He is a leader and an example to our young people not only for being a very successful businessman, but for using this success for the good of others," he added.

Richard Branson, who runs one of the world's most respected and recognized brands in travel, mobile communications, leisure and more, founded Virgin Unite in 2004. The foundation has created programs and networks to seek solutions based on entrepreneurship to global issues such as The Carbon War Room, The B Team, Ocean Unite, and The Elders and Branson Center of Entrepreneurship, which trains and advises entrepreneurs in Africa, the Caribbean and elsewhere.

This British businessman has set his sights on the failed war on drugs, the struggle for the abolition of the death penalty and support for refugees trapped in the current crisis.

A decade ago Branson and Grammy Award-winning musician Peter Gabriel imagined a small group of global leaders who could use their collective experience and influence to help solve some of the world's most pressing problems. In July 2007, along with former South African President Nelson Mandela and his wife Graca Machel, they launched The Elders with Archbishop Desmond Tutu, former President Jimmy Carter, former UN Secretary General Kofi Annan, and other Nobel Laureates and world leaders.

Ekaterina Zagladina, President of the Summit's Permanent Secretariat, said the Laureates are "particularly happy this year to award Branson for his effective efforts to build and make peace.”

Monica de Greiff, Executive President of the Bogotá Chamber of Commerce, congratulated the award winner and said, "Sir Richard Branson's leadership should be a model for new generations of entrepreneurs in the world who face the challenge of creating sustainable businesses that help build a better future for our children”.

Branson had his own words of support for Colombia, "The Colombian peace process is sending a necessary message of hope, which shows us the power of forgiveness and reconciliation in making our world a better place." The meeting of this year's Nobel Peace Prize winners in Bogotá gives recognition and support to the extraordinary journey that the Colombian people have undertaken. I am honored to participate in this historic event and I am deeply honored by this award."

Through the Edlers, Branson, Peter Gabriel and their partners, Nobel Peace Prize Laureates and other leaders have convened to work on some of the world's most complex conflicts.